Core web vitals are a set of specific metrics that Google uses to measure user experience on websites, focusing on loading performance, interactivity, and visual stability. Our free SEO audit tool will also evaluate whether your content needs to be optimized to earn higher rankings in the search results by assessing its length, keyword use, and other SEO best practices. Check on-page SEO factors such as meta-analysis, user experience, keyword data, page load speed, and much more. They help users and search engine crawlers navigate your site, and directly impact Google’s PageRank computation—which is still one of the most vital algorithms in terms of ranking your site. Contrary to popular opinion, broken links don’t result in site penalties. As content cycles in and out, and your site’s structure changes over time, 404s occur naturally.
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The Search Atlas Backlink Research Tool helps you to analyze and understand the backlink profile of any website, page, or subdomain. The Search Atlas Backlink Research Tool provides detailed insights into both domain-level and page-level metrics. Evaluating site speed improves SEO because page speed is an official ranking factor in Google’s algorithm, with faster websites receiving preferential treatment in search results. In addition to direct ranking benefits, improved site speed reduces bounce rates, increases pages per session, and increases conversion rates across all types of sites. A sitemap is a structured list of a website’s pages and content hierarchy for easy navigation.
An SEO audit is a comprehensive evaluation of a site’s technical setup, on-page elements, and off-page factors to identify issues that may hinder its visibility in search engine results. An SEO audit involves assessing key aspects such as crawlability, indexability, keyword performance, content quality, page speed, and backlink profiles. Performing an SEO audit regularly is essential to maintaining a healthy, search-optimized website that follows industry best practices and aligns with evolving search engine algorithms.
Step #12: Find and Fix Indexing Problems
- Contrary to popular opinion, broken links don’t result in site penalties.
- Each topic also breaks down into subtopics and related keywords.
- HTTPS is faster, more secure, and is one of Google’s ranking signals.
- For custom sites, work with a developer to implement responsive design principles.
By analyzing shared and unique ranking keywords, the Search Atlas Keyword Gap Tool highlights gaps in your content strategy, revealing high-value terms your competitors rank for but you don’t. The Search Atlas Keyword Gap Tool enables you to expand your keyword coverage, target new search queries, and strengthen your competitive position in search results. Checking your presence in SERP features helps you understand how your content is being displayed and perceived in search results. By analyzing which features you already appear in and which ones your competitors dominate, you can adjust the content format, structure, and markup to gain better positioning. Structured data is SEO Anomaly a standardized format used to label and organize website content in a way that helps search engines better understand it.
Design editor meet dynamic content
This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects. You can expect helpful recommendations that go beyond, “Get more links,” too. Instead, we’ll provide a strategy for how your business can attract relevant links from trustworthy sites in your industry. You can put this strategy into action with our in-house team of off-page SEO specialists. You may find that some pages that are not getting crawled simply have no links to them.
