Choose which checks and sections to show, and add custom content for that personal touch. Additionally we provide a clear, actionable, prioritised list of recommendations to help improve. Maintain a consistent tone and voice across your content to build a strong brand identity, and ensure that branding elements, such as logos and messaging, are consistent throughout the content.
Explanation of Website SEO Audit
- Because if a business consistently spends money on keywords, it suggests they bring real business results.
- If your site isn’t indexed, no amount of optimization will help you rank in search results until you fix this fundamental issue.
- A long-time friend of Sitebulb, Geoff has even spent some time as part of the team, which clearly explains why he loves (or hates?) doing SEO audits.
- The software crawls your site and analyzes your website’s log files to create a comprehensive report.
- In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases.
Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale. You receive regular backlink reports included in your standard monthly SEO work reports. With a clean slate and BHS Links a solid onsite structure in place, you’ll be able to direct your strategy more effectively moving forward. With the help of our SEO audit tool, you’ll be able to learn much more about your current website—and take action on standing issues.
This gives you the perfect opportunity to capitalize on the trend with new content. I can see which topics or site sections bring in traffic, helping me plan my next steps and future content strategies. SEO Gets is my favorite tool for analyzing Google Search Console data. I can see everything I need to know about ALL of my sites right away. It also lets you manage various marketing strategies all in one platform, like SEO, social media, PPC, and backlink outreach campaigns.
Finally, you can review bot activity on the server to see how Googlebot is crawling your site which may explain how your site is being indexed. In seoClarity, you can filter the results by response codes to identify page errors instantly. The index is where Google stores information about pages it has crawled and where it selects the content to rank for a particular search query. Google tends to store only the HTML of websites in the cache opposed to the JavaScript executed version. If properly executed, the page should still render all important content and SEO elements in the HTML state. As CSS and JS are executed, ensure all content remains available for Google’s rendering process.
Review all internal (both outbound and inbound) and external outbound links, including their status codes and anchor texts. This provides the opportunity to identify and resolve various link issues, such as broken links, redirect chains, excessive links from a single URL, self-linking, and more. Deploy our free SEO score checker to analyze any page for technical issues.
Backlinko readers get:
The best practices for optimizing core web vitals are given below. The tips for checking crawlability and indexability are given below. It’s good to keep tabs on where your site traffic is coming from. This can show you who your website is reaching, and where your audience resides. Your traffic rank shows your website’s popularity in the world, and your visitor localization gives you information on the other countries where your website is popular.
See What and Where Your Competitors Are Spending on Ads
If you have an article about a certain keyword cluster, Keyword Insights will show you which keywords are best to optimize for. I always integrate Google Analytics (GA4) and Google Search Console (GSC). One of the things I love most about Screaming Frog is how flexible it is. You don’t have to crawl an entire site every time if that’s not what you need. You can choose exactly how deep you want to go and which parts of a site you want to analyze.
Occasionally, Google may flag a site as having explicit content, when none exists. This can sometimes happen when Google gets confused by your content. Furthermore, Google’s Search Quality Rater Guidelines supports this by encouraging raters to go to great lengths to determine the reputation of the author and/or publisher. Content by anonymous or low-reputation authors/publishers is often rated “Low” quality, while content from high-reputation author/publishers is often rated “High” or “Highest.” If you choose to display dates, many SEOs choose to display the last modified or last updated date, to show readers that the content is fresh and relevant.